@cosme Best Cosmetic Award of 2011
|December 1, 2011||Posted by peach_ under Updates|
In case you’re not familiar, @cosme (pronounced “at cosmé,” short for cosmetics) is a large Japanese online beauty community with user-based product reviews and forums, much like MakeupAlley.com. It also has unique features, like a weekly-updated list of product rankings based on those reviews, which make it very easy to see which products are the most popular in a category at any given time.
It’s such a widely-recognized and trusted site that you’ll often see stickers on products sold in stores that indicate “#1 on @cosme.” Brands, from drugstore to department store, wouldn’t hesitate to boast their high rankings off the site.
Today, @cosme announced the annual Best Cosmetic Award, and for the first time, not only in Japanese, but also in English and Chinese! I like that they’re thinking globally! (Finally.)
Let’s take a look at which products won!
Grand Prix Best Overall: Dior Lip Maximizer (3,675 yen, ~USD $47 in Japan, $30 in the US)
It’s hard to believe Dior Lip Maximizer won best cosmetics out of all cosmetics! Given, I do currently use one (and have 2 backup tubes), but I don’t think it’s the greatest of all beauty products. But hey, if users say it is, it is! It’s one product that seems to continue to be very popular here in Japan, but not-at-all hyped and often overlooked overseas.
2nd Place Overall: DAISO Sponge Cleaner (105 yen, ~USD $1.30)
I absolutely love the Daiso Sponge Cleaner and can’t live without it. I’m sure many of you feel the same! It’s for makeup sponges and puffs, but I use it for brushes. If you have any that still leave traces of makeup after washing, or thought bristles became permanently “dyed” from makeup, this will get it all off.
3rd Place Overall: SHISEIDO Foundation Brush 131 (1,890 yen, ~USD $24)
I know the Shiseido Foundation Brush receives a lot of raves, even overseas, but I haven’t purchased it since I feel like I own a gazillion foundation brushes. But seeing it listed as #3 overall, I think I’ll have to pick it up soon.
Images are screen shots taken from @cosme. And umm…the English translations on @cosme are slightly better than Google Translate at best. Being bilingual, I’m overly upset about this. Maybe I can translate for them next year.
What do you think of the list? Do you use/love any of the products that won?
Check out the rest of the awards in English here or in Chinese here. Unfortunately, only the very broad categories are covered in English and Chinese, but the Japanese version ranked smaller categories, such as best cleansers, nail color, mascara, body lotion, etc. I find those much more exciting, so check those out using Google Translate!