Home » Japanese Cosmetics, Skincare » Fujifilm Astalift Jelly Aquarysta (アスタリフト ジェリーアクアリスタ)

Fujifilm Astalift Jelly Aquarysta (アスタリフト ジェリーアクアリスタ)

Fujifilm Astalift Jelly Aquarysta Jar Packaging

Before the inevitable switch to digital photography occurred, Fujifilm, the then dominant film manufacturer in Japan, had foreseen and accepted the end of the film era. Fully aware that they must switch tactics and expand outside of photography to avoid a bankruptcy shut-down (as what would eventually happen to Kodak, which had dominated the US market and popularized the phrase “Kodak moment” ), they turned their knowledge of 20,000 chemicals used in film preservation, of which 4,000 are anti-oxidants, to develop a cosmetics line called Astalift in 2007.

Consumers were understandably confused, doubtful of their huge leap from photography into skin care. However, Astalift really took off in 2010 when they launched what would become their main product with a cult-like following– the Jelly Aquarysta.

Marked as an anti-aging product, I’ve recently become interested in it for its popularity and as a product unlike most on the market. Let’s take a look.

Fujifilm Astalift Jelly Aquarysta Spatula Dip

Fujifilm explains: photo film, like our skin, is made up of collagen. To prevent fading (and aging) of photographs, they used powerful anti-oxidants. This same technology they used on films can be applied to our skin to slow the aging process from within and create “photogenic skin.”

Jelly Aquarysta is a “booster serum” (except it’s a jelly, not a liquid) to be used right after cleansing your face and before any other skin care to “boost” the effectiveness of products applied on top. The main anti-oxidant found in Jelly Aquarysta (and is the focus of Astalift) is astaxanthin, a pink pigment found in salmon and shellfish which protects these creatures (and our skin) from UV damage and helps them recover faster from any damage.It also contains 3 types of collagen and nano-human type ceramide, which is the same type of ceramide found in our skin.

Fujifilm Astalift Jelly Aquarysta Spatula Scoop

Fujifilm gave this product a catch-phrase in Japanese that translates to “skin eats the jelly.” It’s quite true! After taking a less than pea-sized amount onto the tip of the provided spatula (a little goes a long way), you gently pat the jelly onto your skin, then cup your face with the palms of your hands to warm and melt the jelly into the skin. The jelly becomes sticky and more fluid, then eventually disappears into a smooth finish.

I felt a slight firming sensation when I first applied this, which alarmed me because I’d never used a firming product. I either became used to this feeling or my face remained firm because after that first day, I didn’t experience it again.

It doesn’t initially feel moisturizing upon application, but when you do notice is after all your usual skin care products have been applied. I noticed that my skin felt more plump and immensely hydrated.

Fujifilm Astalift Jelly Aquarysta Self Leveling

I noticed a lasting difference after about a week of use. My skin that had been dehydrated from keeping the AC on 24/7 this summer felt very plump! I’ve been using it almost every night for nearly a month (and I’m about to run out of this 15g jar.) When I slack and forgo using it, I notice that my skin isn’t as hydrated, so it seems you must keep using it to reap its effects.

What I appreciate the most is how light it is — it’s easily absorbed so it doesn’t add more bulk to your skin are routine. That’s important for my combo-oily skin as I can guarantee a breakout if I use anything too emollient. I found its scent to be a mix of rose and tomatoes. Sounds strange, but it’s not unpleasant. It’s somewhat floral with a tinge of tang.

The downside: its price! It starts at 3,990 yen (~USD $50) for 15g and 9,450 yen (~$120) for 40g. There are now refills available, but it seems you only save around $5.

Have you tried Jelly Aquaryst or other products from Fujifilm Astalift? Do you use a boosting serum in your routine?

P.S. One of the cool things about Jelly Aquarysta is that it is a self-leveling jelly. Anywhere you’ve dipped lays flat again after a minute or two, like in the last picture above. It feels like you’re using a brand new product every time. :D

Ingredients (translated from Japanese packaging): Aqua (water), glycerin, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, butylene glycol, trisodium ascorbyl palmitate phosphate, ceramide 3, ceramide 6 ii, soluble collagen, hydrolyzed collagen, haematococcus pluvialis oil, acetyl hydroxyproline, hydrolyzed lupine protein, ethylhexylglycerin, caprylic/capric triglyceride, polyglyceryl-10 oleate, polyglyceryl-2 stearate, sucrose stearate, lecithin, damask rose oil, inulin lauryl carbamate, oleic acid, parfum (fragrance), phenoxyethanol, methylparaben.

13 Responses to Fujifilm Astalift Jelly Aquarysta (アスタリフト ジェリーアクアリスタ)

  1. I’ve been really hesitant to try anything from Fujifilm. Even though the technology sounds like it could be right, it seems awkward to translate film chemicals to my face! This jelly sounds really interesting though. I like products that disappear onto your face and feel very light – I also have combination/acne prone skin. Thanks for the review! I might just give it a try.

    • I know what you mean; it does seem overly simplistic to say film aging = skin aging, but I’m a fan of antioxidants. If this does nothing else, at least it’s very hydrating! By the way, Astalift had trial sets for only 500 yen until early last month, so I’ll let you know if they come out with them again!

  2. After reading your review (not to mention the gorge photos!) I’m seriously tempted to try it – helps that they JUST opened a flagship store in Singapore!! :D *scampers off to shop*

  3. I had NO idea that Fujifilm made cosmetics–talk about reinventing your brand! It’s a neat looking product but my god do brands price gouge consumers on skincare–$50 for such a tiny jar!!!! We call that selling hope, haha!

    • Bizarre, but a smart decision on their part! I read in an article that only 1% of their revenue now comes from photography, while 20% comes from healthcare, including cosmetics. Crazy! If they could just price these the same as a canister of film (same technology, right?) that would be very peachy. :D

  4. I do like this and their liquid soap. Love this mild cleanser in the morning and also in the evening after cleansing off makeup with a oil cleanser. The oil cleanser is not bad too.
    But i prefer DHC’s.

    • Good to know you like the jelly too, Lisa! I think I’m slightly addicted to it. It’s so fun to use. :P I’m always on the lookout for cleansers that don’t strip my skin (so important!) so I’d love to try Astalift’s.

      • Yup! it’s so fun isn’t it? Looks so much like raspberry gello. The rose scent is quite calming too as in it’s line of products. There’s another cleanser which says “moisture type”. However, i find it a bit drying and strip my skin. Liquid soap is my personal favorite. Do ask for samples to try out if possible. One more love i forgot to mention is the sheet mask. Very fun too. It’s as orange as a pumpkin by the way. :-)

  5. I know I’m late to the party in commenting but I just had to leave one to say I love this product and I TOTALLY agree with you on its hydrating effect on skin. I have been using this for three weeks everyday and my skin does look plumper and hydrated. I’ve been using the trial pack but I like this jelly product, the serum, and the cream so much that I am planning to get the full sized versions when I get back Tokyo. Love your blog – glad to find another beauty blogger in Japan!

    • Yay! Another Astalift lover! :D Watching your videos, I can tell you have such lovely, glow-y skin. Is the serum you’re using the new-ish Essence Destiny one? And thanks, I was really stoked to find your blog as well!

What say you?