Fujifilm Astalift Jelly Aquarysta (アスタリフト ジェリーアクアリスタ)
|September 5, 2012||Posted by peach_ under Japanese Cosmetics, Skincare|
Before the inevitable switch to digital photography occurred, Fujifilm, the then dominant film manufacturer in Japan, had foreseen and accepted the end of the film era. Fully aware that they must switch tactics and expand outside of photography to avoid a bankruptcy shut-down (as what would eventually happen to Kodak, which had dominated the US market and popularized the phrase “Kodak moment” ), they turned their knowledge of 20,000 chemicals used in film preservation, of which 4,000 are anti-oxidants, to develop a cosmetics line called Astalift in 2007.
Consumers were understandably confused, doubtful of their huge leap from photography into skin care. However, Astalift really took off in 2010 when they launched what would become their main product with a cult-like following– the Jelly Aquarysta.
Marked as an anti-aging product, I’ve recently become interested in it for its popularity and as a product unlike most on the market. Let’s take a look.
Fujifilm explains: photo film, like our skin, is made up of collagen. To prevent fading (and aging) of photographs, they used powerful anti-oxidants. This same technology they used on films can be applied to our skin to slow the aging process from within and create “photogenic skin.”
Jelly Aquarysta is a “booster serum” (except it’s a jelly, not a liquid) to be used right after cleansing your face and before any other skin care to “boost” the effectiveness of products applied on top. The main anti-oxidant found in Jelly Aquarysta (and is the focus of Astalift) is astaxanthin, a pink pigment found in salmon and shellfish which protects these creatures (and our skin) from UV damage and helps them recover faster from any damage.It also contains 3 types of collagen and nano-human type ceramide, which is the same type of ceramide found in our skin.
Fujifilm gave this product a catch-phrase in Japanese that translates to “skin eats the jelly.” It’s quite true! After taking a less than pea-sized amount onto the tip of the provided spatula (a little goes a long way), you gently pat the jelly onto your skin, then cup your face with the palms of your hands to warm and melt the jelly into the skin. The jelly becomes sticky and more fluid, then eventually disappears into a smooth finish.
I felt a slight firming sensation when I first applied this, which alarmed me because I’d never used a firming product. I either became used to this feeling or my face remained firm because after that first day, I didn’t experience it again.
It doesn’t initially feel moisturizing upon application, but when you do notice is after all your usual skin care products have been applied. I noticed that my skin felt more plump and immensely hydrated.
I noticed a lasting difference after about a week of use. My skin that had been dehydrated from keeping the AC on 24/7 this summer felt very plump! I’ve been using it almost every night for nearly a month (and I’m about to run out of this 15g jar.) When I slack and forgo using it, I notice that my skin isn’t as hydrated, so it seems you must keep using it to reap its effects.
What I appreciate the most is how light it is — it’s easily absorbed so it doesn’t add more bulk to your skin are routine. That’s important for my combo-oily skin as I can guarantee a breakout if I use anything too emollient. I found its scent to be a mix of rose and tomatoes. Sounds strange, but it’s not unpleasant. It’s somewhat floral with a tinge of tang.
The downside: its price! It starts at 3,990 yen (~USD $50) for 15g and 9,450 yen (~$120) for 40g. There are now refills available, but it seems you only save around $5.
Have you tried Jelly Aquaryst or other products from Fujifilm Astalift? Do you use a boosting serum in your routine?
P.S. One of the cool things about Jelly Aquarysta is that it is a self-leveling jelly. Anywhere you’ve dipped lays flat again after a minute or two, like in the last picture above. It feels like you’re using a brand new product every time.
Ingredients (translated from Japanese packaging): Aqua (water), glycerin, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, butylene glycol, trisodium ascorbyl palmitate phosphate, ceramide 3, ceramide 6 ii, soluble collagen, hydrolyzed collagen, haematococcus pluvialis oil, acetyl hydroxyproline, hydrolyzed lupine protein, ethylhexylglycerin, caprylic/capric triglyceride, polyglyceryl-10 oleate, polyglyceryl-2 stearate, sucrose stearate, lecithin, damask rose oil, inulin lauryl carbamate, oleic acid, parfum (fragrance), phenoxyethanol, methylparaben.