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Dior In Bloom Spring 2013 Isetan Shinjuku Exclusive Color Collection (ディオール イン ブルーム 新宿伊勢丹限定カラーコレクション)

Dior In Bloom Collection Isetan Shinjyuku Spring 2013

Dior In Bloom is a limited edition Spring 2013 collection made exclusively for the Isetan Shinjuku department store in Tokyo.

Inspired by blossoming spring flowers, the collection showcases soft pink, green, and lilac colors for the eyes, lips, and nails. The collection is available only at the Dior beauty boutique in Shinjuku Isetan. It launched on January 9th, just 2 days prior to Japan’s release of Dior’s main Spring 2013 Chérie Bow Collection.

The Dior In Bloom collection includes:

  • 5-Couleurs Eyeshadow in #424 Bagatelle & #814 Favorite
  • Dior Vernis Nail Lacquer in #258 Rosalba & #398 Frou Frou
  • Dior Addict Lipstick in #251 Amulet & #461 Frivole
  • Dior Addict Ultra-Gloss in #257 Pink Trench & #472 Bohemian Rose

5-Couleurs Eyeshadow 7,980 yen (~$90 USD)

Dior 424 Bagatelle 5 Couleurs Eyeshadow Palette

#424 Bagatelle バガテール
A harmony of soft spring colors combining pearly pink with floral green and soft brown.
明るいパーリィ ピンクにフローラル グリーンとソフト ブラウンを組み合わせた春らしいやわらかな色合いのハーモニー。

Dior 814 Favorite 5 Couleurs Eyeshadow Palette

#814 Favorite フェイバリット
A charming harmony of spring flowers, in variations of soft pink with a touch of lilac.
ソフト ピンクのバリエーションにリラの色を添えた春の花々のような、かわいらしいハーモニー。

Dior Vernis Nail Lacquers 3,150 yen (~$36 USD)

See overview of below polishes here.

Dior 258 Rosalba Vernis

#258 Rosalba ロザルバ
A lovely baby pink meaning “rose-colored dawn”.
「バラ色の夜明け」という意味を持つ可憐なベビー ピンク。

Dior 398 Frou Frou

#398 Frou Frou フル フル
A lavender as elegant as ruffles on a dress.

Dior Addict Lipstick 3,780 yen (~$43 USD)

Dior 251 Amulet Addict Lipstick

#251 Amulet アムレット
A tender pink that evokes the gentle ambiance of an amulet used as a symbol of happiness.
幸福のシンボルとして使われるアムレットのように優しい雰囲気を醸し出すテンダー ピンク。

Dior 461 Frivole Addict Lipstick

#461 Frivole フリヴォル
A fresh berry pink meaning “carefree”.
「自由きまま」という意味を持つフレッシュなベリー ピンク。

Dior Addict Ultra-Gloss 3,360 yen (~$38 USD)

Dior 257 Pink Trench Addict Ultra Gloss

#257 Pink Trench ピンク トレンチ
A baby pink with a cool expression and hidden inner sweetness.
クールな表情とうちに秘めた甘さを表現するベビー ピンク。

Dior 472 Bohemian Rose Addict Ultra Gloss

#472 Bohemian Rose ボヘミアン ローズ
A coral rose that brightens the complexion for a free-spirited and fresh impression.
顔色が明るく華やぐコーラル ローズ。自由奔放でフレッシュなイメージを演出。

Dior In Bloom Isetan Shinjyuku Spring 2013 Collection

Image via Fashion Headline

The collection can be purchased at Shinjuku Isetan or Isetan online (though eyeshadows and nail polishes are sold out.) Shinjuku Isetan is running Dior In Bloom events until January 15th, including makeup shows and a free manicure with a purchase of 10,000 yen or more. (More info on Isetan website.)

As of this writing, I couldn’t find information on availability outside of Japan. I don’t often post collection previews, but I’ve only seen information about it in Japanese, so I hope English-speakers in Japan find this helpful and get a chance to check out the collection. For those outside of Japan, sorry to be a tease! With a collection this large, it’s hard to believe it’ll only be available in one particular store in Japan; I really hope it’ll launch in other countries, too.

I’m interested in the two Vernis, especially the lavender Frou Frou! I haven’t gotten a chance to get them yet, so crossing my fingers that they’ll still be available.

What do you think of this collection? Did anything catch your interest?

- prices in yen are regular prices of Dior products sold in Japan without mark-up
- prices in USD are approximate using today’s exchange rate
- Japanese product names & descriptions are officially from Isetan DiorEnglish translations are my own and are unofficial - product names may vary in spelling.


8 Responses to Dior In Bloom Spring 2013 Isetan Shinjuku Exclusive Color Collection (ディオール イン ブルーム 新宿伊勢丹限定カラーコレクション)

  1. Oh gosh Frou Frou looks amazing! Wish I could get it! USUALLY Dior releases trickle around the world, but sometimes it takes a pretty long time (like the purples collection last year…I think it was like 5 or 6 months from the time I saw swatches from Europe until it was available in the US). Unfortunately it seems to me that Asia-exclusive releases tend not to make their way around the world (why? Because they charge a higher price? There’s so many buyers over here! Doesn’t make sense to me). I hope you are able to get Frou Frou and swatch it for us, Peach, because that may be the only way I get to see it!

    • It puzzles me why Asia-exclusives don’t make it over to the West, too. And it’s not just collections, but also products within a collection, like Cherie Bow including more products in Asia than the US, for one. It doesn’t make sense to me either, Julia! I’ll definitely swatch the two Vernis if I’m able to get them!

  2. These colors are amazing! My boyfriend’s parents live an hour away from Tokyo and would send them to me in the US but they are sold out :( Is there any way of knowing if/when they will be back in stock?!?

    • Hi, Lauren! Yeah, they’re sold out on the website — I don’t know if/when they’re coming back, but I will update if I see them back in stock. I think our best bet would be to purchase them from the physical store in Tokyo.

  3. Bagatelle and Frivole are gorgeous! *drools* Would love to see swatches if you can get your hands on them! :)

  4. I am lucky to have a friend in Japan who was able to pick those polishes up for me. They look so soft. I can’t wait to see them in Person but till then it will take a few more month.
    Were you able to get them?

What say you?